VISUAL IDENTITY, EMAIL CAMPAIGN, WEBSITE DESIGN
During my tenure at Pet Honesty, a pet supplement company, I spearheaded a comprehensive rebranding and digital transformation initiative, which included the redesign of the company's website for improved user experience and brand alignment. I elevated and consolidated the brand identity, crafted brand guidelines for consistency, created a responsive email template in Figma, and designed engaging email and social media campaigns. These efforts resulted in increased website traffic, improved user engagement, heightened brand recognition, and enhanced email marketing efficiency with higher open and click-through rates. The project was a collaborative success that showcased the power of a well-executed rebrand and a unified online presence, contributing to Pet Honesty's continued success in the pet supplement industry.
Various daily email campaigns.